VacationRoost and Virtuance Form Partnership

5/30/2012

VacationRoost and Virtuance have partnered to bring VacationRoost Partners the opportunity to upgrade vacation rental imagery using HDReal™ technology, a fast and affordable professional photography solution. Properties marketed with HDReal™ images are proven to get more online inquiries and book more often than properties utilizing other solutions. VacationRoost operates the largest online marketplace for professionally managed vacation homes – VacationRoost.com, as well as over forty additional targeted online travel brands that showcase vacation rentals to the consumer. VacationRoost Partners who utilize HDReal™ imagery will enjoy premium merchandising and positioning on VacationRoost and its network of vacation home sites.

“Providing high quality photos of vacation homes is one of the most important things that our supplier partners can do to improve their conversion on our sites,” said Kristen Cherry, Director of Market Management at VacationRoost, “We believe that images are so important that we are helping our partners pay the cost for upgrading their photos with Virtuance. VacationRoost partners will receive a complimentary property photo shoot for every 5 units that they order with Virtuance. For example when a VacationRoost partner hires Virtuance to produce HDReal™ images for their 60 unit portfolio, that partner will receive 10 free photo shoots and pay for only 50; a savings of $1,600 off Virtuance's already low prices.” 
Developed by Denver-based Virtuance, HDReal™ has been proven, through real world online testing, to result in more online viewings and more bookings as compared to other photography solutions. HDReal™ uses proprietary algorithms and a highly sophisticated image processing engine to generate the most marketable and engaging real estate photography available anywhere.

"We are excited to be able to offer VacationRoost Partners the proven competitive advantage that HDReal™ technology provides," said Jeff Corn, Co-founder and CEO of Virtuance. "Introducing HDReal™ imagery to VacationRoost's already robust online platform willallow their Partners to see more online activity and more bookings, while taking advantage of significant cost savings."

About VacationRoost

With more than 150,000 vacation rentals in 84 beach and ski destinations across North and South America,VacationRoost.com offers the largest selection of professionally managed vacation homes and condos throughout its network of websites and affiliate partners. Travelers can search, compare and book their vacation rental online, or work with an experienced destination expert to find the perfect vacation home for their vacation. VacationRoost’s team of travel professionals is committed to making booking a vacation rental as easy as booking a hotel room online. For more information, visit http://www.vacationroost.com.

About Virtuance 
Virtuance was founded in 2010 and has quickly become a leading provider of vacation rental imagery nationwide. Virtuance developed the proprietary HDReal™ image processing system to create a whole new standard in real estate photography and marketing. Using HDReal's™ powerful and intelligent automation, the company produces real estate marketing images that have been shown to generate traffic to online listings and engage vacation renters in the evaluative process. Virtuance supports the HDReal™ system with a comprehensive array of marketing tools and platforms to ensure that each property is marketed as thoroughly and effectively as possible.